As of January 2018, the SHOW&Order is implemented in direct proximity to the PREMIUM in Berlin. Therefore, the venue becomes a place of tangible retail experience reflecting the look-and-feel of an inspiring concept store in a department store like atmosphere. On six – partly open – floors that look like a gallery, named after international fashion metropolises, about 200 fashion brands present themselves in context with experience corners, which include among others beauty, interior, design and stationery products as well as current food concepts. The aim is to offer the buyers inspirations, stories and emotions on a business platform, so that they can distinguish themselves in the global competition by an individual assortment.
The SHOW&ORDER PREMIUM will take place on 3 days from Tuesday, 16. January to Thursday, 18. January 2018 in Berlin.