In the first eight months of this year, China's import and export scale reached RMB 27.3 trillion, up 10.1% year-on-year, so it can be said that China's foreign trade has once again shown a strong resilience and vitality. At the same time, core inflation in the U.S. rose again, and inflation data in core countries such as Germany, Italy and Spain in the Eurozone remained high. In this context, the central banks continue to implement monetary tightening policy to deal with inflation, and make the economy and demand in Europe and the United States is weak. In the external demand tends to weaken, the high base of the same period last year and China's export structure from "Europe and the United States dependence" to "diversified balance" under the influence of multiple factors, China's exports to the European and American markets in the fourth quarter of this year or will retreat.

However, the structural highlights of exports in Europe and the United States market and new opportunities for export substitution are also emerging, and foreign trade enterprises that have been cultivating the European and American markets for many years have made their skills.

Good product is the hard truth

Ltd. is an influential professional latex products manufacturer in South China, its production of triple retractable garden hose has the advantages of lightweight, no knots, space-saving, easy to store, selling well in Europe and the United States market. Li Feng, sales manager of the company, said that although affected by the new crown pneumonia epidemic and the Russian-Ukrainian conflict, the current European and American markets are generally weak, but under the guidance of the Yangjiang Municipal Bureau of Commerce and other departments, the company continues to expand business channels and develop new products, especially the development of customized products to keep the company's business steadily rising. "During this year's Canton Fair, customers' willingness to sign orders is still high, especially our garden hose and physical training and fitness products still remain in short supply, and are liked by European and American customers."

On this basis, Li Feng told reporters that in order to further develop the business, the company is also focusing on the following aspects: First, efforts to improve production efficiency, continuous improvement of the supply chain and expand the cost advantage. Second, from OEM to OEM to accelerate the change, in-depth understanding of customer needs, and constantly develop new products that sell well. Third, continue to develop new business channels, so that more customers can understand the product.

Communication is good to expand the market

Sichuan foreign trade machinery import and export limited liability company is a major domestic industrial measuring tool industry import and export enterprises, is China's measurement technology standard-setting units, but also Europe and the United States related products supply companies in China's core suppliers. 2021 enterprise exports of $ 81 million, the actual growth of more than 30%; the past 10 years the average compound growth rate remained at more than 10%. However, in 2022, the export situation in Europe and the United States market has changed significantly, and the actual order amount is 28% less than the same period last year.

The company's chairman, Ouyang Kai, said that in order to stabilize the European and American markets, the company has developed the following measures: to do a good job of effective epidemic prevention and control at the factory headquarters while grasping three things - do a good job of online product promotion, especially the Canton Fair online communication, rigorous implementation of the time and manner of communication with major customers before the meeting, and good product preparation. Give full play to the advantages of overseas network visits and services for market promotion. Pay special attention to and do a good job in emerging markets, such as the "Belt and Road" countries initiative partners to promote business. Through the above measures, the company in September and the Canton Fair before the implementation and intention of the contract has reached nearly 18 million U.S. dollars, for the fourth quarter of this year and the beginning of next year to make a better paving work.

Li Feng believes that the Canton Fair has been held 132 times so far, is currently the most successful and effective domestic import and export exhibition, known worldwide, foreign customers are very trust the Canton Fair exhibitors, is very critical to promote business cooperation. "We hope that Canton Fair can continue to shine and help the majority of foreign trade enterprises to better go out of the country and push China's quality products to the world market."