In recent years, Ctrip's globalization has continued to deepen, and at the Ctrip Global Partner Summit held in Singapore on October 24, Ctrip and the Singapore Tourism Board (STB) once again signed a three-year strategic cooperation agreement. In the future, the two sides will work together on Singapore's hotspot festivals, arts and culture in China. At the same time, the two sides will further implement the cooperation between Trip.com's overseas sites and the Singapore Tourism Board (STB) to help upgrade Singapore's tourism products and digital marketing.

It is understood that this is the Ctrip Group since 2020, again with the Singapore Tourism Board signed the relevant agreements. Ou Yanmei, Director of the Singapore Tourism Board, said at the signing site that Ctrip Group has always been one of the important partners of the Singapore Tourism Board in China and the world. Since 2012, Singapore Tourism Board and Ctrip have established a long-term partnership to actively promote Singapore as a preferred destination for international travelers. From 2020 onwards, SATB and Ctrip will expand their partnership to eight global markets, including South Korea, Malaysia and Australia, to promote Singapore to local travelers. Going forward, STB will continue to expand and deepen its partnership with Ctrip. On the one hand, it will continue to strengthen its promotional efforts for different audiences; on the other hand, it will continue to work together to develop more in-depth travel products to create a more diverse travel ecosystem in Singapore.

On the day of the summit, Ctrip also signed a memorandum of understanding with Singapore's travel industry partners, including the Sentosa Development Authority, Resorts World Sentosa and Singapore Changi Airport Group, to carry out multi-dimensional in-depth cooperation in the global market in terms of product marketing, content marketing and membership rights.

In addition, relying on the digital solutions accumulated in the domestic market and accurately adapting to the local user habits of overseas countries, Ctrip officially launched the "Global Influence Program" in the face of the global blue ocean market of US$1.3 trillion.

Zhang Yong, CEO of Ctrip, said, "We will create more diversified value and provide personalized support for our customer partners, supply chain partners, eco-partners, and industry partners in terms of technology, service, resources, and payment through the construction of a development system in which our global partners will grow with us, as well as through our TMC industry empowerment strategy. "

Yudong Tan, Chief Executive Officer of Ctrip Group's Airline Ticket Division, believes that as an important bridge connecting the Chinese and foreign travel markets, Trip.com can not only empower domestic suppliers to go overseas, but also help more international suppliers to serve Chinese customers. Ctrip Group provides domestic and global air ticket-inspired fuzzy search function, customized charter services, and itinerary splicing products, which enable users to enjoy more high-end and convenient travel at better prices. The gradual application of generative AI technology, on the other hand, has realized significant improvement in operational efficiency in more scenarios.

Sun Jie, CEO of Ctrip Group, said that the global travel industry has been steadily recovering in 2023. According to Ctrip Group's statistics, this year, the company's demand for overseas hotel orders increased by 365% year-on-year, overseas air tickets increased by 587%, the growth of overseas ground transportation exceeded 15 times, and the number of overseas users of the monthly activity of business travel increased by 118%. Sun Jie said that the number of Chinese enterprises going abroad served by Ctrip Group is now more than 1,300. The travel consumption of large enterprises has improved by 84% in the past.

In this context, the cultural and tourism departments of Hunan, Tianjin and Chengdu also launched tourism promotions during this year's summit in an effort to attract overseas tourists to China.

According to Sun Jie, China's inbound tourism has huge potential. According to data released by the China Tourism Research Institute, the gross domestic product created by inbound tours by overseas friends in 2019 accounted for only 0.5 percent of China's gross domestic product in that year, far lower than that of other developed countries in tourism. "If we can raise this figure to 1.5 percent, it will bring more than 1,300 billion yuan of growth to China's GDP."

To this end, Ctrip Group has launched the "Inbound Tourism Revitalization Project" to boost China's inbound tourism industry through a number of initiatives, including branding, integrated marketing, and content seeding. The "Hello China" series of content is expected to be disseminated in many destinations around the world and on globally recognized social media.

Ctrip will also work with its partners to improve the convenience of inbound tourism in terms of payment, translation, hotels and other infrastructure dimensions, and launch customized products for China's inbound tourism. Sun Jie said that in the future, Ctrip Group will work with its partners to improve the environment of China's tourism industry, tell China's story to the world, and show the world a better China.